_About

Designing the UI/UX for Aavya, a distinguished fashion house, was about merging luxury with usability to reflect the brand’s elegance and contemporary flair. The design used a sleek and modern layout with a rich color palette inspired by opulence—deep golds, blacks, and whites. High-resolution imagery and smooth transitions showcased Aavya's couture collections with a premium feel. The homepage featured a visually striking hero section highlighting flagship designs and a streamlined menu for easy navigation. UX efforts focused on enhancing the shopping experience: an intuitive product catalog with filters for fabric, design, and collection themes; a virtual try-on or styling suggestion tool; and a seamless checkout process. The site was optimized for mobile, ensuring accessibility for on-the-go shoppers, and integrated with personalized recommendations for returning customers. Every touchpoint emphasized Aavya’s sophistication, making the UI/UX as luxurious as the brand itself.